Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.
Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
SSAI (Server-Side Ad Insertion) SSAI inserts ads into the video stream on the server so the viewer receives one seamless stream (content + ads), similar to broadcast TV. How SSAI works The server detects ad breaks (markers), requests an ad from an ad server, stitches the ad segments into the HLS/DASH stream, and…
You’ll encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.