Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Direct-Sold Advertising
Direct-sold advertising is a monetization model where ad inventory is sold directly by a publisher or platform to advertisers through negotiated deals rather than automated auctions.
What is Direct-Sold Advertising?
Direct-sold advertising refers to the sale of advertising inventory through direct agreements between a publisher and an advertiser, typically involving fixed pricing, guaranteed impressions, and predefined campaign terms.
How direct-sold advertising works in OTT platforms
In OTT platforms, direct-sold advertising involves media teams selling ad slots within live or on-demand content to brands. Campaigns are configured in ad servers with specific targeting, delivery schedules, and reporting requirements.
Direct-sold vs programmatic advertising
Unlike programmatic advertising, which relies on automated real-time bidding, direct-sold advertising prioritizes long-term relationships, premium inventory, and predictable revenue through negotiated contracts.
Benefits of direct-sold advertising
Direct-sold advertising offers higher CPMs, brand-safe placements, stronger advertiser relationships, and greater control over ad experience and inventory allocation.
Direct-sold advertising in OTT monetization strategies
OTT platforms often combine direct-sold advertising with programmatic demand to maximize yield, ensuring premium inventory is reserved for direct deals while unsold inventory is monetized programmatically.
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