Firebase Analytics
Firebase Analytics is a free, app-centric analytics platform that helps you understand user behavior and engagement across mobile and web apps in real time.
How Firebase Analytics + Enveu works
Enveu integrates Firebase Analytics into your OTT apps to automatically track user behavior, content consumption, and in-app actions across mobile, web, and TV experiences—turning viewer activity into real-time, actionable insights.
What Enveu sends to Firebase Analytics
- Content events: video start, pause, completion, watch time
- Screen & navigation events: home, carousel, detail page, playback screen
- User lifecycle events: installs, sign-ups, logins, subscriptions
- Monetization events: purchases, renewals, trials, cancellations
- Device & platform context: Android, iOS, Web, Smart TVs
How teams use this data
- Product teams understand feature usage and drop-offs
- Content teams identify what drives engagement and retention
- Growth teams optimize onboarding and subscription funnels
- Ops teams monitor real-time activity during live or high-traffic events
Benefits : Firebase Analytics + Enveu
- End-to-end visibility into user behavior across Enveu-powered OTT apps, from app launch to content consumption and subscriptions
- Real-time insights into viewer engagement, watch time, and content performance across devices
- Consistent, OTT-specific event tracking across mobile, web, and TV platforms without fragmented analytics
- Reduced engineering effort with Enveu’s pre-configured Firebase event framework and automatic tracking
- Actionable retention and cohort analysis to identify drop-offs, improve onboarding, and reduce churn
- Stronger product, content, and monetization decisions powered by reliable, app-first analytics data
Frequently Asked Questions
What does Firebase Analytics do with Enveu?
Firebase Analytics tracks how users interact with Enveu-powered OTT apps in real time—covering app usage, content consumption, engagement, and retention across devices.
What kind of events does Enveu send to Firebase Analytics?
Enveu automatically sends OTT-specific in-app events, including app installs, launches, and sessions; screen views (home, details, playback); video events (play, pause, completion, watch time); user actions (signup, login, logout); and subscription events (trial, purchase, renewal, cancellation).
Do I need to manually configure Firebase events?
No. Enveu provides a pre-configured analytics framework that fires structured events to Firebase, minimizing development effort.
Does Firebase Analytics work across all Enveu apps?
Yes. Firebase Analytics works seamlessly with Enveu-powered Android & iOS apps, web apps, and TV platforms like Android TV, Apple TV, Fire TV, and Smart TVs—while maintaining consistent event tracking across platforms.
Unlock Real-Time OTT App Insights
Track user engagement, content performance, and subscriptions across all Enveu-powered apps using Firebase Analytics—without complex setup or heavy engineering effort.