Core Solution OTT Experience Cloud

OTT Platform to launch, operate, and evolve your streaming business

Build branded OTT experiences across web, mobile, and TV — with clear control over content, UX layouts, users, monetization, and operations. Built for teams running real workflows (not one-time launches).

Used for OTT launches across sports, entertainment, and emerging formats like micro-drama and short-form.

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Made for
Operators & media teams
Optimized for
Speed + control
Supports
SVOD • TVOD • AVOD • FAST
OTT solutions
Operators & teams

Built for teams that ship OTT every week

Launch is day 1. Operations is day 2–1000. Enveu is designed for teams that need ongoing control over content, UX layouts, monetization, and workflows — without rebuilding the stack each time.

Entertainment & media networks
Catalog-heavy OTT with rich metadata, collections, and dynamic rails.
Series / seasons / episodes Editorial playlists SVOD + bundles
Explore Entertainment OTT →
Sports leagues & federations
Live streams, replays, highlights, and access models built for events.
Live → replay Passes / PPV Team rails
Explore Sports OTT →
Short-form & creator networks
Mobile-first feeds, rapid drops, and experimentation-ready monetization.
Explore Short-Form OTT →
Episodic & micro-drama OTT
Episode-led discovery, sequencing, and access rules for narrative formats.
Explore Micro-Drama OTT →
Enterprises & education
Structured video hubs for training, events, internal comms, or paid learning.
Explore the use-case →
Hybrid monetization operators
Test SVOD, TVOD, AVOD, and FAST as your audience matures.
Compare monetization models →
Not sure which OTT model fits you?
Start with a decision guide — then see a tailored rollout in a demo.
Get a demo Explore comparisons
Reality check

Launching is the easy part. Operating is the hard part.

Most OTT stacks are built to go live once. Real OTT businesses need a platform built to change every week — across content, UX, monetization, and operations.

Operate OTT weekly. Not yearly.
If changes require releases, tickets, or vendor cycles, your growth pace becomes a bottleneck.
What OTT teams run into after launch

These aren’t edge cases — they become your daily operating reality.

  1. The catalog keeps changing
    New formats, seasons, collections, live events, highlights, replays.
  2. UX updates become slow
    Every rail or layout tweak shouldn’t require app rebuilds or releases.
  3. Monetization evolves
    SVOD → bundles → passes → PPV → ads — experiments need speed.
  4. Operations become manual
    Workflows spread across tools; teams end up copy-pasting and chasing status.
  5. Fragmented vendors create risk
    Multiple dashboards, unclear ownership, and “not our issue” support loops.
OTT platform (glossary) → SVOD vs TVOD vs AVOD → Custom OTT vs SaaS OTT →
What “good” looks like
A platform built for continuous change

Mature OTT operations depend on a few non-negotiables. If these aren’t easy, your team will feel drag.

Move fast
Change UX without rebuilds
Update layouts, rails, and logic without shipping new apps every time.
Stay organized
Control content structure
Catalogs, metadata, collections, and formats managed cleanly.
Experiment
Evolve monetization
Launch passes, bundles, trials, PPV, and ads without re-platforming.
Operate
Reduce ops overhead
Automations + integrations that remove repetitive manual workflows.
See the platform in a demo Browse solutions
Buyer requirements

What a modern OTT platform must support

Use this as a practical evaluation scorecard. If any of these are “custom work” or “not supported”, you’ll feel the drag as your OTT business evolves.

Experience Manager Content Manager Subscription Manager Integrations Comparisons
How to use this checklist
Mark each pillar as native, partial, or custom. The “custom” items are where cost + timeline balloons.
Native Partial Custom
Content & metadata control
Your catalog grows. Your structure must stay clean.
Core
Series / seasons / episodes Live + VoD + replays Attributes + tags Bulk tools
Content Manager → Metadata (glossary) →
Want a quick evaluation template?
Use this checklist as your internal RFP outline — we can also map it to your exact OTT model.
Get a demo Talk to an expert
Platform structure

How Enveu’s OTT Platform is structured

Think of Enveu as an operating system for OTT teams: modular building blocks that evolve independently, but stay connected as one workflow-driven platform.

Experience Manager
Most used by operators
Control layouts & rails
Change homepage, collections, and navigation without rebuilding apps.
Rails Hero Collections Bundles
Explore Experience Manager
Apps & Devices
Deliver streaming experiences
Web, mobile, TV apps — consistent playback and UX behavior.
Web iOS Android TV
Explore Apps
Content Manager
Operate your catalog
Metadata, attributes, live & VoD structure, collections and workflows.
Live VoD Replays Metadata
Explore Content Manager
Subscriptions
Flexible access + pricing
SVOD, TVOD, passes, PPV, bundles, entitlements and promos.
SVOD PPV Passes Bundles
Explore Subscriptions
Integrations
Connect your ecosystem
Plug into your video stack, analytics, marketing, and business systems.
CDN DRM Analytics CRM
Explore Partners
Automation
Reduce manual operations
Trigger workflows, sync systems, and standardize repeatable tasks.
No-code Ops Triggers Sync
Explore Automation
System map
Content + UX + access rules feed the experiences your viewers see — while integrations + automation keep operations scalable.
Experiences
Apps & Devices
Web • Mobile • TV
Presentation
Experience Manager
Layouts • Rails • Nav
Catalog
Content Manager
Live • VoD • Metadata
Access & Revenue
Subscriptions
Entitlements • Plans
Operations
Automation
Triggers • Workflows
Ecosystem
Integrations
Partners • APIs
Outcome: faster launches
Outcome: easier operations
Outcome: continuous evolution
See your setup in a demo Explore solutions
Why this structure matters
Avoid lock-in
Change monetization and UX without rebuilding.
Stay consistent
Content, UX, and access rules remain aligned.
Scale ops
Automations reduce repetitive tasks across teams.
Build with Enveu

Choose a specialized OTT blueprint

Start with the OTT model closest to your business. Each blueprint goes deeper into workflows, UX patterns, and monetization logic — so you’re not guessing what “good” looks like.

Live Episodic Short-form SVOD Hybrid FAST
Recommended start
Sports OTT Platform
Live streams, replays, highlights, and pass-based access models.
Live → ReplayPassesTeam/Tournament rails
Best for
Leagues, federations, tournament organizers, sports networks
Explore Sports OTT
Episodic
Micro-Drama & Episodic OTT
Episode sequencing, drop schedules, and unlock/pass monetization.
Episode logicDropsUnlocks / Passes
Explore Micro-Drama OTT
Short-form
Short-Form OTT Platform
Mobile-first feeds with rapid publishing and experimentation-ready monetization.
Vertical feedFast releasesRetention rails
Explore Short-Form OTT
SVOD
Subscription Video Platform (SVOD)
Plans, trials, bundles, entitlements, and lifecycle operations.
PlansTrialsBundles
Explore SVOD setup
Hybrid
Hybrid Monetization OTT
Combine SVOD, TVOD, PPV, and ads — evolve your model over time.
SVOD + TVODPPVAVOD-ready
Explore Hybrid OTT
FAST
FAST / Linear-ready OTT
Launch curated channels and ad-supported pathways alongside VoD.
ChannelsAd pathwaysCatalog + schedule
Explore FAST setup
Want us to map the right blueprint for your catalog and monetization?
We’ll suggest a rollout plan and the best-fit solution path based on your goals.
Get a demo Talk to us
Monetization

Monetization that evolves with your OTT business

Revenue models change as audiences grow. A strong OTT platform lets you start simple, experiment safely, and evolve into hybrid models — without rebuilding apps or reworking your catalog.

Launch simple. Expand deliberately.
Most OTT platforms begin with a single model, then layer on new monetization paths as content, audience behavior, and markets mature.
  • Start with SVOD, TVOD, or PPV
  • Add bundles, passes, or time-based access
  • Introduce free tiers or ad-supported paths
  • Evolve toward hybrid or FAST models when ready
Subscription Manager → Entitlements (glossary) → SVOD vs TVOD vs AVOD →
Designed for
experimentation
Supports
hybrid paths
Built for
operations
See monetization setups in a demo Explore monetization comparisons
Rollout

From launch to scale — a platform built for the full lifecycle

OTT doesn’t end at “go live.” The right platform supports a practical rollout: launch fast, operate smoothly, and evolve your business without re-platforming.

01 • Launch

Go live with a solid foundation

Start with the essentials: apps, catalog structure, experience layouts, and an initial monetization path. Keep the foundation modular so you can evolve later.

Key outcome
You ship faster without creating future rework.
  • Apps across web, mobile, TV (as required)
  • Catalog structure + metadata/attributes
  • Initial UX rails and navigation
  • First monetization model (SVOD/TVOD/PPV/AVOD)
Apps → Content Manager → Experience Manager →
02 • Operate

Run day-to-day workflows without chaos

Operational maturity is what differentiates OTT platforms. Teams need control, repeatability, and visibility — not manual workarounds.

Key outcome
Ops becomes predictable and scalable across teams.
  • Scheduling, collections, and home page programming
  • User/subscription lifecycle operations
  • Consistent access rules (entitlements)
  • Integrations that reduce manual effort
Subscription Manager → Entitlements → Integrations →
03 • Evolve

Expand formats, monetization, and markets

As your OTT business grows, you’ll add formats, change UX patterns, and evolve monetization. The platform must let you do this without breaking operations.

Key outcome
You evolve the business without re-platforming.
  • Add new solution paths (sports, micro-drama, short-form)
  • Shift from single model → hybrid monetization
  • Introduce automation for repeated workflows
  • Optimize retention with experience experiments
Sports OTT → Micro-Drama OTT → Automation →
Want a rollout plan tailored to your OTT model?
Share your catalog type, devices, and monetization goals — we’ll recommend the right launch path and evolution roadmap.
Get a demo Talk to us
Decision support

Red flags to watch before choosing an OTT platform

These patterns often look acceptable at launch — but become expensive, slow, and risky as your OTT business grows.

Common failure patterns
Signs an OTT platform will limit you later
We see these issues repeatedly when platforms were chosen for speed, not long-term operations.
  • Every UX change requires an app rebuild
  • Monetization changes need custom development
  • Catalog management depends on spreadsheets
  • No clear entitlement / access logic across devices
  • Live, VoD, replays handled as separate systems
  • Too many vendors with unclear ownership
  • Operational workflows handled manually
Custom OTT vs SaaS OTT → Explore OTT decision guides →
FAQs

Common questions about OTT platforms

Answers for teams evaluating an OTT platform and planning operations beyond launch.

Basics
Understanding what an OTT platform really includes
01 What is an OTT platform?
An OTT platform is the system that powers a streaming business — including content operations, UX layouts, playback experiences, user access rules (entitlements), and monetization. If you want a definition, see OTT platform (glossary).
Apps & UX
How your experience evolves across web, mobile and TV
01 Can we launch web, mobile, and TV apps?
Yes. A serious OTT rollout typically includes web and mobile, with TV apps where the audience demands it. The key is consistent playback and UX behavior across devices. See Apps & Devices.
02 Do UX changes require rebuilding apps?
A modern OTT platform should allow layout and rail changes without frequent app rebuilds. That’s the difference between “launch software” and “operate software.” Learn how with Experience Manager.
03 Can we support live streaming + replays?
Yes — including Live → replay workflows, highlights, and event programming (common in sports). Explore Sports OTT setup.
Monetization
Revenue models you can launch with — and evolve later
01 Which monetization models can we run?
Typically SVOD, TVOD, PPV, passes, bundles, and AVOD/FAST pathways — and many businesses evolve into hybrids. Decision guide: SVOD vs TVOD vs AVOD.
02 How do entitlements work in an OTT platform?
Entitlements are your access rules: who can watch what, on which device, in which region, and for how long. This is the core logic behind subscriptions, passes, and purchases. See Entitlements (glossary).
Ops & Integrations
Your stack, your workflows, your governance
01 Can we integrate with our existing video stack?
Yes — OTT teams commonly integrate with DRM, CDN, analytics, identity, and marketing tools. See Integrations & partners.
Rollout
Expectations for launch timelines and phased delivery
01 How long does an OTT platform rollout take?
It depends on app scope, catalog readiness, integrations, and monetization complexity. A practical approach is phased rollout: Launch → Operate → Evolve (see the rollout section above). If you want, request a tailored plan via demo.
Have a specific OTT model in mind?
Ready to plan your OTT rollout?

See an OTT platform setup tailored to your content and monetization

We’ll map your catalog structure, UX approach, device targets, and revenue model — then recommend a practical launch → operate → evolve path with the right modules and workflows.

Catalog + metadata UX rails & layouts Subscriptions / PPV / passes Integrations Automation for ops
Get a demo Talk to us Explore comparisons
Prefer email?
Share your goal — we’ll reply with a rollout outline.
Or just book a demo — we’ll tailor the setup live based on your catalog and monetization goals.
Explore next:
SolutionSports OTT SolutionMicro-Drama OTT SolutionShort-Form OTT IndustrySports IndustryEntertainment GuideSVOD vs TVOD vs AVOD