How to Create an Apple TV App – Complete Guide 2025

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OTT apps have shown incredible growth with a huge surge in viewership in recent times. They have helped transform your homes into technologically smart and entertaining. Among other platforms, the Apple TV experience is one-of-a-kind. For this reason, developers are eyeing this platform to launch their app.

To create an Apple TV app, you need to follow the guidelines laid down by the platform, or simply choose the easier option, where app development services help you with the same. 

This blog delves deeper into the steps involved in creating the app and features that can enhance the viewer experience.

What is Apple TV?

Apple TV is a streaming media player that can be connected to your television to stream any live or recorded audio and video. Apple TV revolutionized streaming through features like speed, voice control, and seamless integration with the Apple ecosystem. 

Apple TV app is the software created by Apple and runs on devices like iPad, iPhone, Smart TVs, streaming devices, and gaming consoles. With tvOS, Apple TV’s operating system, open for third-party developers, you can create an Apple TV app too. 

Key Considerations for Apple TV App Development

1. User experience

Users prefer speed, convenience, easy navigation, efficient search functionality, high-quality visuals, and flexibility. These features offer the best experience to your audience. Your design has to focus on these elements while creating the apple tv app so that your app garners more attention.

2. Easy integration

Your app should have seamless integration with the Apple ecosystem. Voice control with Siri, iCloud integration, easy streaming from various Apple devices, etc., are points to be considered while creating an Apple TV app.

3. Monetization plan

Decide on the various monetization options that will be made available on your app. Availability of multiple plans along with integration of different payment gateways will be a good aspect to consider.

4. High-quality content

Content is the king. Coupled with all technologically advanced features, your app should have the best entertaining content to be popular among the audience. It may be educational, informative, entertainment, sports, etc., but it should add value to the subscriber.

5. High-quality streaming

Content streaming should be buffer-free. The app will be available across the globe, so users without a stable internet connection should also be considered while creating the app. Your app should be able to adjust streaming quality based on connection speed.

How to Build an Apple TV App from Scratch

Step 1: Set up the development environment

  • Apple’s Xcode allows you to develop, test, and distribute apps across Apple platforms. Download Xcode from the App Store.
  • You will need the latest Mac OS on your Mac to create your Apple TV app. 

Step 2:  Create a new tvOS Project

  • You should first choose the template for the platform you choose.
  • Create a new project by providing the project name and organization identifier.
  • You can preview the layout created here for all platforms.

Step 3: User interface

  • You can create your Apple TV app’s interface with Swift UI. 
  • Swift UI offers a variety of built-in views, controls, and layouts, supporting simplified coding.
  • You can add, modify, and preview the interface elements using SwiftUI UI. The elements should be adjustable to different screen sizes.
  • With Swift UI, you can write the code and use it across various platforms. 

Step 4: Implement app logic

  • Use the programming language supported by the interface.
  • Codes that should be added to respond to the user through the Apple remote will be considered at this step.

Step 5: Test the app

  • The tvOS simulator with Xcode allows you to test the app.
  • If there are any issues, debug and fix them before the actual launch.

Step 6:  Submit the app

  • You have to create an Apple developer account, from which you can build and archive your app.
  • Fill in the name of the app, keywords, and preview the videos.
  • Submit the app to the Apple App Store for verification.

Step 7: Release the app

  • Once the app is reviewed, it will be released.
  • If there are any issues to be sorted for release, take care of them.

Step 8: Monitor performance

  • Monitor the performance of your app and release updates regularly for the efficient functioning of the app.

No-Code Method: Build an Apple TV App Without Coding

To create an Apple TV app from scratch is tedious, as you have to be vigilant about following Apple’s guidelines and adhere to the tvOS design. For those who are not too conversant with coding, you can always stick to the no-code approach.

Platforms like Enveu are here to support your venture of creating interactive apps without any struggle. 

1. Sign up

  • Create an account on the app development service platform.
  • From your login, select the Apple TV app from the content management system to start creating one.
  • Submit your form after verifying the subscription plans available.
  • Activate your account after paying the platform fees.

2. Template design

  • The visual appearance of the app is very important to hook your audience.
  • Choose from the templates available and customize your app.
  • The experts working with the app development platform will go with the template that you have chosen to proceed with the process.

3. Add content

  • Once the background is ready, start uploading your content. 
  • Create a library, making it easy for the audience to browse and select the content type they want.

4. Monetization

  • Set up the monetization models for viewers to choose.
  • It may be subscription-based, pay-per-view, rental, or more.
  • Integrate the payment gateways once you have set up the monetization model. 

5. Configure the app

  • Configure your Apple TV app by giving it a name and app description.
  • Select the language of your app, and choose the geographical areas where it will ne available.
  • Choose the genre of your app so that users can access your app from here.

Once the configuration is done, the app development platform will test and launch your app. There is not much effort on your part with the no-coding method, still, you get an intuitive and visually engaging app that functions effortlessly.

Create your Apple TV app with Enveu

The Apple TV is considered the most popular platform, with high standards, and offers brand value to your app. Launching your app here is no longer a difficult option, as you have services like Enveu supporting you in this journey.

We help create a seamless OTT app for Apple TV with the best features. Intuitive interface, multi-language availability, customized design, profile management, and parental controls are some of the notable features that make our platform a must-try.

With Enveu, your app can seamlessly integrate with the Apple ecosystem. You can easily reach the global audience through our cutting-edge solutions. Our regular app updates help keep the app lively and user-friendly.

👉 Ready to launch your Apple TV app? Connect with our team today.

FAQs

 

Can I monetize an Apple TV app?

Yes. Options include subscriptions, rentals, pay-per-view, and ad-based models.

Can I create an Apple TV app without coding?

Yes. Platforms like Enveu offer no-code Apple TV app development using pre-built templates and CMS tools.

How to choose the OTT app builder for Apple TV?

Look for a builder that offers:

  • White-label solutions

  • Customizable templates

  • Cross-platform support

  • Built-in monetization models

Analytics and maintenance
Platforms like Enveu provide end-to-end OTT app development for Apple TV without coding.

What language is used for Apple TV app development?

Primarily Swift, supported through Xcode and SwiftUI.

What are the benefits of launching a tvOS app for Apple TV?

  • Access to high-income Apple users

  • Seamless integration with iOS/macOS ecosystem

  • Premium user experience

  • Better monetization opportunities

Support for 4K, Dolby Atmos, and adaptive streaming

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