Experience Cloud Flow Video Infrastructure

Brightcove OTT — Launch Apps, Subscriptions & Direct Revenue on Your Video Library

Already using Brightcove? Enveu Experience Cloud layers a full OTT business on top - branded apps across 15+ platforms, subscription management, a no-code UI builder, and audience analytics - without migrating a single video.

In Experience Cloud In Flow

Experience Cloud

Brightcove for OTT platforms

Built for Brightcove customers who need a direct-to-consumer OTT business

Brightcove handles enterprise video management and delivery. Enveu fills the gaps: branded multi-device apps, subscriber management, a no-code UX builder, and monetization - all pre-wired to your existing Brightcove account.

📡

Broadcasters & media companies

Running video on Brightcove and needing branded TV, mobile, and web apps without a long engineering build.

🏢

Enterprise content owners

Using Brightcove for internal or B2B video and ready to launch a consumer-facing subscription product.

🎓

Education & training platforms

Delivering video through Brightcove and needing a polished learner experience with membership gating and analytics.

🚀

OTT teams replacing fragmented stacks

Tired of stitching together Brightcove with custom-built subscription and app layers - wanting a single integrated platform.

What is Brightcove?

Brightcove is one of the world's leading enterprise video cloud platforms, trusted by major broadcasters, publishers, and corporations to host, manage, and deliver video content at scale. It offers industry-leading video hosting, HTML5 player technology, server-side ad insertion, DRM protection, and deep video analytics trusted by thousands of media companies globally. Brightcove is the enterprise video backbone. Enveu is the OTT experience and monetization layer. Together, they give media companies everything from video ingestion to subscriber revenue without rebuilding from scratch.

Cloud video hostingHTML5 playerServer-side ad insertionDRM protectionVideo analyticsLive streamingVOD management

How Brightcove + Enveu works

Enveu connects to your Brightcove account via API. Your videos, metadata, and playlists carry across immediately - no re-upload, no re-encoding needed.

Connect your Brightcove account

Enveu links to your Brightcove Video Cloud via API. Your entire video library, playlists, metadata, and DRM settings carry over instantly - no migration required.

Organise content & collections

Layer Enveu's CMS on top of your Brightcove library. Add subscription tiers, availability windows, series structures, and live event schedules without touching Brightcove.

Design your app UI - no code

Use Enveu's drag-and-drop Experience Manager to build home screens, carousels, and content pages. Changes publish instantly across all apps without an app store update.

Set up plans, pricing & entitlements

Configure SVOD, TVOD, AVOD, or hybrid models. Enveu manages the full subscriber lifecycle - trials, billing, renewals - while Brightcove continues handling DRM at playback.

Launch across 15+ platforms

Ship branded apps on Android, iOS, Web, Apple TV, Android TV, Samsung TV, LG TV, Roku, and Fire TV - all streaming Brightcove video through Enveu's subscription layer.

What Enveu adds on top of Brightcove

No-code OTT UI builder (Experience Manager)
Multi-platform app management - 15+ devices
SVOD / TVOD / AVOD / Hybrid monetization
Subscriber lifecycle & entitlement management
Content CMS layered on top of Brightcove
Deep-link routing (Linkly)
Business analytics & subscriber insights
Live-to-VOD workflows (Enveu Flow)

Android MobileiOS & iPadOSWeb BrowserAndroid TVApple TVSamsung Smart TVLG webOSAmazon Fire TVRoku

Why Brightcove customers add Enveu

Enterprise-grade video hosting and delivery powered by Brightcove with Enveu orchestrating the complete OTT experience
High-performance video playback with fast startup, adaptive bitrate streaming, and device-optimized players
End-to-end OTT platform covering content management, user management, subscriptions, and entitlements
Support for SVOD, TVOD, PPV, AVOD, and hybrid monetization models from a single unified system
Secure content delivery using Brightcove DRM and streaming security combined with Enveu’s access and entitlement controls
Consistent, branded viewing experience across web, mobile apps, and connected TV platforms
Operational flexibility for teams to manage layouts, carousels, collections, and promotions without engineering dependency
Actionable insights by combining Brightcove playback and QoE analytics with Enveu’s user, revenue, and engagement data
Reuse of existing Brightcove video libraries without re-ingestion or re-transcoding
Faster time-to-market with pre-integrated OTT workflows, apps, and monetization capabilities

How teams use Brightcove + Enveu

The same pre-integration, applied differently across industries and business models.

Sports leagues & rights holders

Live match streaming via Brightcove, subscription and PPV monetization via Enveu - all in branded apps across every device.

SVOD season passes and PPV match access
Live event scheduling and promotion
Real-time subscriber analytics

News & media publishers

Monetize premium video content alongside editorial output - subscription paywalls, ad-supported tiers, and branded apps.

Hybrid SVOD and AVOD models
Subscriber-only content gating
Multi-platform app delivery

Corporate & enterprise learning

Transform internal Brightcove libraries into subscriber-facing learning platforms with access control and completion tracking.

Course-level entitlement management
Learner analytics and progress tracking
Branded apps for learner devices

Faith & community platforms

Deliver sermon series, events, and on-demand content through branded apps with membership-gated access and donation-linked tiers.

Free and premium content tiers
Live service streaming and replay
Community engagement analytics

Brightcove + Enveu vs building in-house

Capability	Building a custom OTT layer on top of Brightcove	Enveu + Brightcove
Multi-device OTT apps	18-24 months, $300K-$1M+ engineering cost	✓ Ready in 4-6 weeks
Subscription billing engine	Custom build plus payment compliance overhead	✓ Built-in, pre-integrated
No-code UI management	Every change requires a developer and a deploy	✓ Drag and drop, instant publish
Total OTT platform cost	Brightcove fees plus $300K+ custom development	✓ Brightcove fees plus Enveu - no hidden costs
Video migration	Not needed either way - your library stays	✓ Zero migration required
Revenue share	None but full engineering cost is yours	✓ No revenue share ever

Frequently Asked Questions

What is Brightcove + Enveu?

How much does it cost to build an OTT platform on top of Brightcove with Enveu?

Enveu is priced per platform rather than as a revenue share model - you keep 100% of subscriber revenue. Most Brightcove customers building a custom OTT layer in-house spend $300K-$1M+ over 18-24 months in engineering costs before launch. With Enveu, you launch in 4-6 weeks at a fraction of that cost. Contact us for a quote tailored to your number of apps, platforms, and subscriber volume.

Can I use my existing Brightcove account and video library with Enveu?

Yes. Enveu connects directly to your Brightcove Video Cloud account via API. Your entire video library, playlists, metadata, and DRM configuration carry across immediately - no re-upload or re-encoding required.

What devices can I launch on with Brightcove and Enveu?

You can launch across Android Mobile, iOS, Web, Android TV, Apple TV, Samsung Smart TV, LG webOS, Amazon Fire TV, and Roku - all from a single Enveu codebase, all streaming Brightcove-hosted video.

Does Enveu replace Brightcove?

No. Enveu sits on top of Brightcove. Brightcove remains the video infrastructure - hosting, encoding, CDN delivery, DRM, and player analytics. Enveu is the OTT experience and business layer - apps, UI, subscriber management, and monetization. The two are complementary.

What monetization models does Enveu support on top of Brightcove?

Enveu supports SVOD with monthly, annual, or custom cycles; TVOD and pay-per-view; AVOD via Google Ad Manager and other ad servers; free tiers with premium gating; and hybrid models - all on the same Brightcove video library.

How long does it take to launch with Brightcove and Enveu?

Most customers launch in 4-6 weeks from kickoff to live. Because Enveu requires no video migration from Brightcove and the integration is pre-built, the biggest variable is typically app store review times rather than platform development.

Can Enveu handle live streaming on Brightcove?

Yes. Brightcove handles live stream ingest and delivery. Enveu schedules, promotes, and surfaces live events in your apps. Live-to-VOD workflows are also supported through Enveu Flow.

Will all Enveu products work alongside Brightcove?

Yes. Experience Manager, Content Manager, Subscription Manager, Access Center, Linkly, and Enveu Flow all work on top of Brightcove as a complete end-to-end OTT platform.

Flow

Brightcove as a Flow plugin

Best forIngesting processed assets, updating metadata, and publishing content to Brightcove as the final step of any automated media workflow.

Trigger workflows from Brightcove video events, ingest recordings, update metadata, and publish assets back to Brightcove. Use in Live to VoD, Content Migration, and Multilingual Metadata workflows.

Inputs & outputs

Inputs

Video file URLProcessed asset URL to ingest into Brightcove

Metadata objectTitle, description, tags, and custom fields for the video

Account IDBrightcove account to publish into

Outputs

Brightcove video IDUnique ID of the created or updated video asset

Playback URLBrightcove delivery URL for the published asset

Triggers & actions

Triggers

Video ingestedFires when a new asset lands in your Brightcove account

Status changedAsset moves to active, inactive, or pending publish

Live stream endsRecording is available and ready for processing

Actions

Get videoFetch asset details, playback URLs, and metadata

Update metadataTitle, description, tags, custom fields, and scheduling

Ingest videoUpload and transcode via Dynamic Delivery

Add text trackAttach SRT or VTT subtitle files to an asset

Delete videoRemove an asset from your Brightcove catalog

Example workflow

Live stream endsBrightcove trigger

→

TranscodeMux

→

Generate subtitlesGladia

→

Update metadataBrightcove action

→

VoD livePublished

Used in these workflows

Works well with

Frequently asked questions

How does Flow connect to Brightcove Video Cloud?

Flow connects to Brightcove using OAuth 2.0 client credentials - Client ID and Client Secret - stored securely in the Flow vault. You configure the Account ID and credentials once per workspace.

Can Flow trigger a workflow automatically when a video is ingested into Brightcove?

Yes. The Brightcove plugin supports a video-ingested trigger that fires automatically when a new asset lands in your Brightcove account. No polling required - the trigger uses Brightcove notifications.

Can Flow update Brightcove metadata as part of a workflow?

Yes. Flow can update any Brightcove metadata field - title, description, tags, custom fields, scheduling dates, and geo-restrictions - as a workflow action. Metadata updates can be triggered by upstream steps such as translation or AI enrichment.

Does Flow support Brightcove Dynamic Delivery for ingest?

Yes. The Brightcove ingest action uses Dynamic Delivery by default. You configure your ingest profile in the workflow and Flow submits the ingest job to Brightcove automatically.

Ready to launch your OTT platform with Brightcove + Enveu?

Talk to an expert who has deployed Brightcove + Enveu for broadcasters, publishers, and media companies. Get a platform demo and a realistic launch timeline for your use case.

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