Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
LTV (Lifetime Value)
LTV estimates the total revenue a user generates over their lifetime on a platform.
What is LTV (Lifetime Value)?
LTV estimates the total revenue a user generates over their lifetime on a platform.
Why LTV (Lifetime Value) matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How LTV (Lifetime Value) works in practice
Lifetime Value (LTV) represents the total revenue a user is expected to generate throughout their relationship with an OTT platform. LTV helps balance acquisition costs, retention strategies, and long-term growth planning.
Where you encounter LTV (Lifetime Value)
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.
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