Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Smart TV apps are applications built specifically for television operating systems to deliver content on large screens.
Smart TV apps are applications built specifically for television operating systems to deliver content on large screens.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
<p><strong>Smart TV Apps</strong> are applications designed to run on television operating systems such as Android TV, tvOS, Tizen, webOS, and Roku.</p> <p>These apps provide lean-back viewing experiences optimized for remote control navigation, large screens, and long-form video consumption.</p>
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.