Google Analytics
Google Analytics is a web and app analytics platform that helps you track, understand, and optimize user behavior, traffic sources, and conversions.
How Google Analytics + Enveu works
Enveu + Google Analytics works by integrating Google Analytics into Enveu-powered apps and websites to track user behavior, content performance, and conversion events across web, mobile, and TV platforms—helping OTT operators make data-driven decisions on growth, engagement, and monetization.
Benefits : Google Analytics + Enveu
- Unified view of user behavior and engagement across Enveu web, mobile, and OTT apps
- Deep insights into content performance, playback behavior, and audience preferences
- Clear measurement of acquisition sources, campaigns, and user journeys from discovery to subscription
- Actionable conversion and revenue analytics to optimize sign-ups, subscriptions, and retention
- Scalable, privacy-compliant analytics foundation using Google Analytics 4 with support for custom events and advanced reporting
Frequently Asked Questions
What is Enveu + Google Analytics integration?
It’s the connection between your Enveu OTT platform and Google Analytics that enables tracking of user interactions, content engagement, and key performance metrics.
Why should I use Google Analytics with Enveu?
To gain insights into user behavior, content performance, acquisition sources, session patterns, and to optimize engagement and monetization strategies.
Which Google Analytics versions are supported?
Enveu supports integration with Google Analytics 4 (GA4), the current standard analytics platform from Google.
What data can be tracked?
Page views and screen views, user sessions and unique visitors, content play events (start, pause, complete), user engagement time, conversion events (sign-ups, subscriptions, upgrades), and traffic sources and campaigns.
How do I set up Google Analytics in Enveu?
Create a GA4 property in Google Analytics, get your Measurement ID (e.g., G-XXXXXXX), enter this ID in your Enveu Admin or Analytics configuration, and publish the settings to start collecting data.
Do I need coding skills to integrate?
No. Enveu’s admin settings allow you to plug in your Measurement ID without any coding.
Can I track both web and mobile apps?
Yes. GA4 supports cross-platform tracking, allowing unified analytics across web, iOS, and Android apps within Enveu.
How soon will data appear in GA4?
Data typically starts appearing in your GA4 dashboard within minutes after integration.
Can I track conversions like subscriptions?
Yes. Subscription and purchase events can be configured as conversion events in GA4.
Is user privacy respected?
Yes. Enveu and GA4 configurations honor user consent and privacy requirements, including GDPR and CCPA opt-outs.
Does this integration work with custom events?
Yes. Enveu supports custom event tracking in addition to standard analytics events.
Where can I view the reports?
All reports are available in the Google Analytics dashboard, including real-time, engagement, monetization, and user acquisition insights.
Can I export reports?
Yes. GA4 allows exporting data and supports integration with BigQuery for advanced analysis.
Power Your OTT Platform with Analytics
Integrate Google Analytics with Enveu to track user behavior, measure content performance, and optimize engagement and monetization across all your apps.