Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Ad Targeting
Ad targeting delivers ads to viewers based on audience and contextual data.
What is Ad Targeting?
Ad targeting delivers ads to viewers based on audience and contextual data.
Why Ad Targeting matters in OTT platforms
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
How Ad Targeting works in practice
Ad targeting selects advertisements based on user data, location, device type, and viewing behavior.
Where you encounter Ad Targeting
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.
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