Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Linear TV is a traditional television model where content is broadcast in a fixed, scheduled sequence and viewers watch programs live as they are aired.
Linear TV is a traditional television model where content is broadcast in a fixed, scheduled sequence and viewers watch programs live as they are aired.
It shapes user journeys across devices—discovery, conversion, and engagement—and enables consistent experiences on mobile, web, and TV.
Linear TV follows a predefined programming schedule , where shows, movies, sports, or news are broadcast at specific times on dedicated channels. Viewers do not choose the playback order or timing; instead, they tune in to watch content as it is transmitted live.
You’ll encounter it in app configuration, SDK integrations, deep links, engagement messaging, and cross-device user journeys.