Enveu Media & OTT Glossary

A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.

Personalization

Personalization tailors content experiences to individual users.

What is Personalization?

Personalization tailors content experiences to individual users.

Why Personalization matters in OTT platforms

It helps teams operate and scale content catalogs efficiently, improving discovery, consistency across apps, and speed of publishing.

How Personalization works in practice

Personalization customizes content recommendations based on user behavior and preferences.

Where you encounter Personalization

You will encounter it in CMS screens, ingestion and publishing workflows, and in how content is organized and rendered across home screens and detail pages.