Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Showing terms starting with B
Buffering
Buffering occurs when video playback pauses to load more data.
Bookmarking
Bookmarking lets users save videos to a personal list so they can easily find and watch them later.
Bitrate
Bitrate is the amount of video data transmitted per second, directly impacting video quality and bandwidth usage.
Build vs Buy (OTT)
Build vs Buy (OTT) is the strategic decision between developing a custom OTT platform in-house or adopting a pre-built OTT solution to balance control, speed to market, cost, and operational complexity.